Seth Godin, one of the Most successful personal bloggers and the writer of great marketing book “Permission Marketing” and “Marketers are liers”, says Social Networking is a big waste of time. He feels the relationships that remains in Facebook and Twitter are fake, and they don’t turn into business.
At the time when companies are built on Social Networking and new trends in people behavior are arising, this old thought of Mr Godin is a clear indication that his time is up. He could not succeed much with Squidoo, and he could not understand the power of Social Networking.
Few questions and instances to prove why he is wrong:
1. Dell has done business of more than 1 M Dollars through Twitter.
2. Mashable becomes the World’s No. 1 Technology Blogs by Marketing actively on Twitter, and writing hugely about Social Media.
3. Zappos.com become a big online seller and sold itself to Amazon for close to Billion Dollars.
4. Facebook becomes Top 5 Site by number of unique visitors, and Twitter becomes 42nd this year.
5. Google owns Youtube and Orkut, and it has started connecting all Google Account users. Yahoo starts connecting friends thro Msgr and Mail. Google Wave coming to make Web more Social Friendly.
6. Microsoft invested in Facebook for ultra high valuation of $15 B and took 1.6% stake. All done to stop Google’s takeover of web through Orkut.
7. Barack Obama wins elections by efficient use of Web 2.0 and Social Media. He is believed to bring out 1800 videos in Youtube; Obama had one of the largest Twitter followers and active using it for election campaign.
8. Aston Kutcher, Britney Spears and many other US Celebs joins Twitter; market their movies and albums. BollyWood joins the race with Priyanka Chopra, Karan Johar and Gul Panag taking the lead.
Can all these people be wrong? Is there no real motivation in Social Media? I would better take side of these facts than accept the thought of Mr Godin. He got wrong today.
0 comments:
Post a Comment